On-site Senaptec sensorimotor assessments for schools, academies, and sporting programs. 10 visual skills tested in under 25 minutes. Group reports delivered same week. No Australian provider currently offers this at school level.
The gap between what coaches measure and what athletes actually need.
Every school runs beep tests and time trials. Nobody measures the visual and sensorimotor skills that actually separate good athletes from great ones.
Visual screening providers in Western Australia. The 6 AU sports vision clinics are all in Sydney and Melbourne.
Visual screening providers in South Australia. Not one. The entire state has no sports vision service.
Australian sports technology market in 2025, growing at 17.6% CAGR. Performance analytics is the fastest segment. (Mobility Foresights, 2025)
Australian youth sports market, growing at 11.4% CAGR. Parents and schools are spending more on athlete development than ever. (Cognitive Market Research, 2025)
An athlete with poor depth perception misreads every pass. Slow reaction time means late to every contest. Weak peripheral awareness creates tunnel vision under pressure. These aren't things you fix in the gym.
PE departments run generic fitness batteries (beep test, sprint, vertical jump). They have no access to sport science technology. Budget constraints mean they can't buy the equipment themselves. They want data-driven talent identification but don't know where to start.
Private sport academies invest heavily in coaching and physical testing. Most use video analysis and GPS tracking. But they have zero insight into their athletes' visual and sensorimotor capacity. It's the one thing they can't assess in-house.
Parents investing in their child's athletic development want objective data. They've paid for coaching, camps, and physio. Nobody has ever told them whether their child can actually track a ball at speed, judge distance under pressure, or coordinate hand-eye movements at an elite level.
Coaches see athletes who "should" be performing but aren't. They've tried changing tactics, more reps, different positions. What they can't see is that the athlete's visual processing is the bottleneck. You can't coach what you can't measure.
On-site at your school or academy. One half-day session screens up to 15 athletes. Each athlete completes 10 sensorimotor assessments in under 25 minutes on the Senaptec Sensory Station touchscreen.
Pre-session briefing with head coach or PE coordinator. Confirm athlete list, sport context, and any specific concerns. Room requirements: wall-mounted screen space, dim lighting preferred.
Aaron arrives with the Senaptec Sensory Station. Each athlete runs through all 10 sensorimotor skill assessments. Results captured digitally in real time. Athletes rotate through in groups of 3-4.
Same-day verbal summary for coaching staff. Top-line strengths, weaknesses, and standout athletes. Immediate talking points for coaches to use with athletes and parents.
Group performance report for the program. Individual athlete profiles with percentile rankings. Personalised training recommendations per athlete. Optional: parent-facing summary cards.
Each skill maps directly to on-field performance. This isn't an eye test. It's a full sensorimotor profile that shows coaches exactly where their athletes are strong and where they're losing milliseconds.
Fine detail discrimination. Can they read the spin on a ball at distance?
Tracking moving targets. Peripheral awareness and rapid eye movements.
Judging spatial distance. Critical for catching, tackling, and positioning.
Speed and accuracy touching targets. Translates directly to ball handling.
Decision-making speed. Touch the right target, ignore the wrong one.
Impulse control under speed. Can they stop a bad decision mid-action?
Multiple object tracking in central and peripheral vision. Court awareness.
Audio-visual timing and rhythm. Maintaining coordination under tempo pressure.
Finding targets among distractors. Visual search speed under noise.
Drawing and tracing patterns. Fine neuromotor control and planning.
Reliability confirmed: A 2023 study (n=100) demonstrated strong test-retest reliability across all 10 Senaptec assessments, confirming the data is consistent and repeatable for athlete profiling. (ERIC, 2023)
Every existing provider is an optometry clinic in Sydney or Melbourne. They test basic eye health. We test on-field performance. And we come to you.
The only touchscreen sensorimotor testing platform used by NFL, NBA, and Olympic programs. 10 validated assessments. Digital data capture. Not available through any other AU school-level provider.
Results interpreted by an AHPRA-registered performance psychologist. Not just numbers on a page. Context-specific recommendations that coaches can act on immediately.
Athletes identified as needing mental performance support get direct access to RAW Edge online courses. Screening becomes the entry point to ongoing development. No competitor offers this.
Adelaide has no sports vision provider at all. Multiple private academies already run sport science programs. Aaron has existing relationships with several targets.
Premium basketball academy, ages 8-20. Already runs regular performance evaluations with a holistic approach including mindset training. They value sport science. Warm contact. Best fit for pilot.
Years 9-10 Athlete Development Program covering AFL, basketball, cricket, soccer. Curriculum includes sport science theory (nutrition, biomechanics). Institutional budget. Strong fit for Senaptec add-on.
Elite year-long football training program, U5-U14. Already uses video analysis. Indicates openness to performance technology. Growing program looking for points of difference.
Junior development partnership with talent identification focus. Could complement their existing screening program. Institutional credibility if secured as a reference client.
SASI Talent Search partnership angle: The SA Sports Institute runs free talent identification events using generic fitness tests (sprint, jump, beep test). They do physical and anthropometric testing but zero visual or sensorimotor assessment. Senaptec fills a gap SASI doesn't cover. Position as a complementary visual screening add-on to SASI events.
Industry benchmark: ~$100 USD per athlete for Senaptec assessment (Bernell distributor). Our pricing is competitive at the group level and premium at the individual level.
| Package | Format | Price | Includes |
|---|---|---|---|
| Individual Assessment | 1 athlete, 30 min | A$120 - A$150 | Full 10-skill Senaptec profile, individual report with training plan, athlete debrief |
| Group Screening | 20+ athletes | A$75 - A$90 / athlete | On-site half-day, all 10 assessments, group report, individual profiles, coach debrief |
| Half-Day Session | Up to 15 athletes, 3-4 hours | A$500 - A$750 | Fixed-price session for smaller groups. All reports included. Ideal for academies and PE departments. |
Half-day session: A$500-750 for ~3.5 hours (including travel and report writing). Effective rate: A$140-215/hr. Group bookings of 20+: A$1,500-1,800 per session at A$75-90/athlete. Scales efficiently with minimal additional cost per athlete.
After the first screening, offer an annual retainer: 2-4 screening sessions per year, progress tracking across seasons, and priority booking. A$2,000-4,000/year per school. Converts one-off revenue into recurring contracts.
Every screening session creates warm leads for the entire RAW Edge ecosystem. Athletes who need mental performance support get routed directly to online courses.
School or academy books a half-day session. 15 athletes screened. Reports delivered. Coaches get actionable data for the first time.
Athletes with significant findings get offered individual assessment (A$120-150). Parents receive a detailed report with training recommendations. High-value touchpoint with families.
Athletes identified as needing mental performance development get enrolled in RAW Edge online courses (Mental Edge, Social Edge, Winning Edge). B2B pricing: A$75-115 per user.
School signs annual screening contract (A$2,000-4,000/year). Seasonal assessments track athlete development. Progress reports feed back into coaching programs. Recurring revenue locked in.
Team mental performance workshops (A$375-570/session) layered onto the screening relationship. Coaches already trust the data. The pitch writes itself.
This isn't a tech demo run by a sales rep. It's a registered psychologist who owns the equipment, interprets the data, and connects the results to real performance outcomes.
General Psychologist, AHPRA PSY0002297677. BPsych(Hons), MAPS. All assessments delivered within the scope of psychological practice. Full professional indemnity insurance.
Owns and operates the Senaptec Sensory Station. Trained in administration, interpretation, and sport-specific application of all 10 sensorimotor assessments.
ACT and CBT-based mental performance programs. 6 online courses live on rawedge.au. Basketball coaching network across Perth. Understands the sport context behind the numbers.
The triple combination no competitor can replicate: Senaptec sensorimotor technology + AHPRA psychologist interpretation + online course upsell pathway. Six AU sports vision providers exist. All are optometry clinics. None come to you. None use Senaptec. None combine vision data with psychological performance profiling. None offer course access.
The equipment is ready. The expertise is ready. What's left is packaging the proposal and making the first call.
10 group sessions at A$500-750 each (A$5,000-7,500). 20 individual assessments at A$120-150 each (A$2,400-3,000). 2 annual retainers at A$2,000-4,000 (A$4,000-8,000). Course upsells from screening leads. Conservative total: A$11,400-18,500 from this service line.
Zero providers in WA or SA right now. The window won't last forever. First mover gets the school contracts, the SASI partnership, and the case studies. Every month of delay is a month someone else could fill the gap.
See what others can't.
RAW Edge Performance — Aaron Williams, Performance Psychologist | AHPRA PSY0002297677